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Some facts about the Mundo Latino Website:
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The Mundo Latino
Website was created to provide an electronic
version to our newspaper. Being on the
internet enables us to provide our readers a
new way of staying informed.
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In the first month the website was reopened
(March 2005) it got 11,173 hits from 508
visitors who made 1,107 Visits and viewed
2900 pages.
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There have been a significant number of visitors
since we launched the new website on March
11, 2005. These numbers are climbing each month.
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Here are some statistics of the traffic we’ve
had in our website. |
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Other websites we've created: |
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Some statistics about Hispanic Internet Use;
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03-25-2004.Hispanics control 8% of U.S. spending
and 14 million are online
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04-26-2004.There are 12.6 million Hispanics
online today, up 43% in the last six months
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A separate report by Synovate
predicts that by 2010, 62 percent of U.S.
Hispanics will have access to the Internet
at home – up from 45 percent this year.
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Besides being a fast-growing
Internet market, Hispanics also are spending
slightly more time online than the general
market. A 2003 study by the UCLA Center for
Communication Policy determined that
Hispanics spend 11.6 hours per week online,
compared with 11.0 hours among
non-Hispanics. The difference is greater at
home, where Hispanics spend 9.8 hours per
week online while non-Hispanics spend just
8.1 hours on the Internet, the study found.
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Another factor cited for the
increase in Hispanic Internet advertising is
the "fresh" market. Albert Ferrer,
vice-president and director of online and
direct marketing for The Vidal Partnership
in New York, says many Hispanics –
particularly new immigrants – have not been
saturated by marketing, and often pay close
attention to advertising to learn about
American culture.
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Statistics about General Internet Use:
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According to a new study by The Kelsey Group and
ConStat, Inc., 70 percent of U.S. households
now use the Internet as an information
source when shopping locally for products
and services -- an increase of 16 percent
since October 2003
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